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# Comprehensive Study: How CreatiVoices and Certified Voice Artist Program (CVAP) Changed the Dubbing and Voice Acting Landscape in the Philippines

## Abstract This study explores the transformative impact of CreatiVoices and the Certified Voice Artist Program (CVAP) on the dubbing and voice acting industry in the Philippines. By introducing structured training and certification, these entities have set new industry standards and expanded opportunities for local voice actors. This paper contrasts these innovations with other voice talent groups and discusses the broader implications for the industry landscape. ## Introduction The Philippines has a rich tradition in entertainment and media, with voice acting and dubbing playing crucial roles. Historically, these fields were characterized by informal training and limited professional pathways. The establishment of CreatiVoices and the Certified Voice Artist Program (CVAP) marked a turning point, introducing formalized training and certification processes. ## Background CreatiVoices Productions was founded to provide high-quality voice-over services and structured training programs. ...
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THE VOICEMASTER SPEAKS: THE UNSTOPPABLE RISE OF POCHOLO GONZALES FROM MICROPHONE TO MOVEMENT In a world filled with noise, one voice dared to rise above—and change the way we hear, speak, and lead. You may have heard Pocholo De Leon Gonzales in countless iconic dubbed cartoons, telenovelas, or perhaps in the unmistakable resonance of TV and radio commercials across the nation. But what truly sets him apart is not just the voices he lends behind the mic—it's the voice he has discovered within himself, now inspiring a generation to do the same. As the founder and CEO of CreatiVoices Productions, and hailed as the VoiceMaster of the Philippines, Pocholo Gonzales has transformed from a prolific voice artist into a catalyst of inspiration—a movement in human form. Today, he’s one of the country’s most sought-after motivational speakers, having stepped onto the stages of over 100 schools and universities nationwide. From guerilla marketing to personal branding, from leadership to nation-building, his talks all echo the same powerful belief system he created himself: Pochology—the science of voices, life, and purpose. "Inspiration and motivation have expiration," he boldly declares. "Your message expires the moment you fail to touch lives." This core philosophy fuels his electrifying presentations—complete with custom audio-visual introductions that often raise the bar before he even speaks a word. “It’s dangerous,” he chuckles, “because it builds such high expectations. You’ve got one minute to capture them—or lose them forever.” His unique speaking style follows Schramm’s Interactive Model—but at its heart, it's deeply Filipino. Infused with wit, honesty, and soul, his storytelling weaves through local culture and personal truth. Drawing inspiration from national heroes like Dr. Jose Rizal, Gonzales doesn’t preach about others—he speaks from lived experience. "I don’t talk about other people’s lives. I share mine. That’s how I connect. You can’t give what you don’t have. At the end of the day, you’re there because of what you know—and who you are." That “who” traces back to a young boy in Bataan, who grew up with no television—only a radio and an imagination. From mimicking announcers to perfecting accents, Pocholo's voice would later land him roles in legendary dubs like Meteor Garden and Chabelita, and directing credits for channels such as Hero TV and Cinema One. His impersonation of Mike Enriquez for a patriotic radio ad earned him the Best Voice Actor Award at the 2003 Philippine Advertising Congress—just the beginning of a trailblazing career. His passion for education and culture led to pioneering efforts in audiobook production with Rex Bookstore, bringing classics like Noli Me Tangere, El Filibusterismo, Florante at Laura, and Ibong Adarna to life—preserving Filipino literature through voice. But Pocholo didn’t stop there. In June, he’s set to become the only Asian panelist at the prestigious VoiceOver International Creative Experience (VOICE) in Anaheim, California—putting the Filipino voice on the global map. "Voice acting is the most magical thing in the world. Every word you say can create something unimaginable." With this belief, he founded the Philippine Center for Voice Acting and the Speech Work Training Center. To date, his VoiceWorx workshops—held four times a year through CreatiVoices—have trained over 500 graduates, many of whom now have thriving careers in the industry. But for Pocholo, it’s not just about career—it’s about calling. "I want people to see voice acting not just as a way to earn—but as an art form, a tool to move people, to make change, to give back." His next bold move? Launching Voice Act Mobile, a mobile training platform that will bring the power of voice acting and communication to more Filipinos, wherever they are. Pocholo De Leon Gonzales is more than a voice artist. He is a visionary, a changemaker, a man who found his voice—and now uses it to help others find theirs.

 THE VOICEMASTER SPEAKS: THE UNSTOPPABLE RISE OF POCHOLO GONZALES FROM MICROPHONE TO MOVEMENT In a world filled with noise, one voice dared to rise above—and change the way we hear, speak, and lead. You may have heard Pocholo De Leon Gonzales in countless iconic dubbed cartoons, telenovelas, or perhaps in the unmistakable resonance of TV and radio commercials across the nation. But what truly sets him apart is not just the voices he lends behind the mic—it's the voice he has discovered within himself, now inspiring a generation to do the same. As the founder and CEO of CreatiVoices Productions, and hailed as the VoiceMaster of the Philippines, Pocholo Gonzales has transformed from a prolific voice artist into a catalyst of inspiration—a movement in human form. Today, he’s one of the country’s most sought-after motivational speakers, having stepped onto the stages of over 100 schools and universities nationwide. From guerilla marketing to personal branding, from leadership to nation...
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Ang MalaTeleNovela at Pelikulang Kwento Ni VoiceMaster

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  November 13, 2020 10:05 am  Andito ako ngayon sa aking opisina at naghihintay matapos ang 14 days Quarantine. Hays, Hindi ko lubos maisip na sa panahon na ito, sa dami ng mga tao na pwedeng tamaan ng Veerus na ito. Bakit ako pa, bakit kami pa. Oo, may Covid 19 ako at hindi ko alam kung saan ko to nakuha. Anyway, gusto ko na lang gamitin ang pagkakataon na to na simulan muli ang mga bagay na matagal ko ng gustong gawin. Ang mag Blog! Matagal ko na gustong gawin ito pero dahil sa sobrang kabusyhan ko eh hindi ko magawang magsulat.  Alam kong magaling akong magsulat, nakakahiya naman sa UP Diliman at ako ay kumuha ng kursong English Creative Writing at ng Speech Communication diba? Sige, Saan ko ba sisimulan ang kwento ko sa dami ng pwede kong ikwento.  Sige balikan natin ang aking kabataan... ah mas bata ba... mga elementary days. Game! KUWENTO NG PAMILYA Si Tatang at si Nanay Sila ang aking mga magulang, Si Luis Gansit Gonzales at si Avelina Rosales De Leon. 
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